Privacy Policy

Last updated: August 2026

Who we are

Hugo Events Ltd operates this website and its events and is the data controller.

Company number: 17156440
Registered office: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
ICO registration: ZC125244
VAT number: GB518814085

For a plain-language overview of how we look after your information, see How we keep your data safe. Questions: hi@hugodate.co.

What we collect

When you sign up we collect:

First name
Email address
Phone number
Date of birth
Location area (the first half of your postcode and your nearest neighbourhood)
Gender
Gender preference (who you'd like to meet)
Ethnicity
Ethnicity preference (which ethnicities you're open to meeting)
Age preference (which age range you'd prefer to meet)
Faith (optional, where asked)
Dating intent / goals (where asked at signup or later in your account)

You may later add further details in your account (for example job title).

Why we collect it

Your data is used for:

Operating and running hosted live video events
Pairing you with other attendees based on your stated preferences
Displaying relevant details (such as name, age, area, and job if provided) to your date before you meet
Sending event confirmations, reminders, and join links via SMS and email
Sending match notifications via SMS and email
Optional WhatsApp contact where you have consented and we use that channel
Gauging demand for new event types

Third parties

We share data with the following services to operate Hugo:

Amazon Web Services (AWS) — hosting and database for core Hugo systems (UK/EU regions)
Supabase — database and related services still used for parts of the live product, hosted on EU servers
Loops — email notifications for event reminders & join links
Twilio — SMS notifications for event reminders & join links
Daily.co — live video during events (see below)
Stripe — payment processing when you buy evening credits
PostHog — product analytics (only after you accept cookies)
Google Analytics — site analytics (only after you accept cookies)
Meta (Facebook) Pixel — marketing measurement (only after you accept cookies)

Video and audio during events

Daily.co is the service that powers the live video dates. During an event, your camera and microphone streams, and the connection data needed to route them (such as your IP address and device information), are processed by Daily.co to deliver the video calls. We do not send Daily.co your name, contact details, date of birth, or profile — the connection you make is not linked to your identity on their systems. Your calls are not recorded.

How long we keep it

We keep your personal data while your Hugo account is active so you can stay on event lists and join evenings. If you ask us to delete your account, we will delete or anonymise your personal data on request, except where we need to keep limited records for safety, legal, or payment obligations.

Your rights

Under UK GDPR you have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data

To exercise any of these rights, email hi@hugodate.co.

Cookies

Hugo uses cookies and similar technologies:

Essential — needed for the product to work (for example account session / join tokens). These do not require consent.
Analytics — PostHog and Google Analytics help us understand how people use the site and improve events. Loaded only if you accept.
Marketing — Meta Pixel helps us measure ads. Loaded only if you accept.

When you first visit, we ask for your choice via a cookie banner. You can change your mind any time:

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