Summer break - back September
ANNOUNCEMENT
Peak beer garden season
London, we're taking a mini-break. While you're hopefully somewhere sunnier (beer garden, beach, or a friend's wedding in a field), the operator is staying at the switchboard.
We're using the quiet to make some mega improvements:
- Some you'll never see (infrastructure stuff)
- Some you certainly will:
- better marketing - less Instagram, more real life
- a redesigned experience from sign-up to match reveal
- a second Hugo team member!
- smarter pairing - who you're matched with and why
- all new event-types
Back on the list, back in the room, this September.
Stay hydrated out there, see you then.
Age & Location
FIX
14 July 2026
We've scrapped the postcode and 'year of birth' shown on pre-date cards, and now it will show the actual age and your rough location e.g. Chelsea, Notting Hill, Hackney etc.
Double header!
MILESTONE
13 July 2026
Sunday 12 July saw the first ever Sunday with two events at 6pm and 7pm. The setlist is only going to get longer!
More camera fixes
FIX
6 July 2026
Added a quick camera check for everyone at the start of events — so no more dates with no visuals.
Just Men launch success!
MILESTONE
5 July 2026
What a night for the boys. The first Just Men event had 26 of you showing up, 6 matches made, lots of fun. Dawn of a new age.
No more waiting room!
FIX
16 June 2026
Getting in used to mean a loading screen, a queue, and hoping for the best. Now when you tap Join, you go straight in. No wait, no queue - you just walk straight into the main event.
No missed dates
FIX
15 June 2026
Three people in Original #8 sat out rounds they shouldn't have — their date was waiting in an empty room. Your phone now finds out who your date is while the host is still talking, so by the time the round starts, it already knows exactly where to send you.
Smarter age matching
UPDATE
13 June 2026
The matching algorithm has been rejigged and now will factor in age preference in 90% of pairs - which is a massive increase from before! So if you said you'd like to meet someone older or younger, Hugo now is firmly listening.
Dates are getting longer
UPDATE
10 June 2026
OG#7 feedback was clear — 60 seconds isn't quite enough. Dates will be longer at the next event. Still short enough to keep things sharp.
Timer fixed
FIX
10 June 2026
The countdown bar went grey in OG#7 and was basically invisible. Fixed before Sunday. Sorry about that.
Three Four dates
MILESTONE
9 June 2026
Original #7 was the first ever Hugo event with four dates instead of three. Nearly doubles your chance of meeting someone worth seeing again. And a record 97 singles joining.
Sunday events added
ANNOUNCEMENT
8 June 2026
Not everyone can do Tuesdays. Hugo now runs on Sundays too. First Sunday event: 14 June at 7pm.
Camera issue fixed
FIX
29 April 2026
Several attendees reported their camera wouldn't connect on the first round. We identified the cause and shipped a fix — it hasn't come up since.